Free Download: Pop the question to your friends with these wedding party ask cards

What better way to celebrate #WeddingWednesday than with a beautiful and fun way to ask your closest friends to share in celebrating your special day with you?

Now that the high of getting proposed to has worn off a little bit (just kidding, it probably hasn't!) it's time to who it is that's going to stand next to you as you get married. For some, that decision has been made way before the proposal even happened, but for others, it's about nailing down the number that feels right. 

For some, it only makes sense to have eight or nine accompanying you down the aisle, especially if you have a large family with a lot of siblings, or your guest count is high. While for other, more intimate gatherings, having just your best friend by your side is all that you need. 

No matter what your style is, it's always fun to drum up creative ways to pop the question to your friends. After all, while being part of your special day is an honor, it's also a time and monetary investment for them, so why not share a little gift to show them how much they mean to you? 

Keep reading to download your free set of wedding party ask cards and some ideas on how you can make this proposal just as special as yours.

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Behind the Scenes: Chic and Contemporary Styled Shoot at Slate in Downtown St. Louis

It's #WeddingWednesday and I'm so excited to share these amazing photos that I just got back from my good friend and wedding photographer, Bri Whitman of Bri Whitman Photography

In February, she asked me to create an invitation suite to be included in this inspiration shoot happening at one of St. Louis' newest event spaces, Slate. Slate is located in Downtown St. Louis and is owned by the Bailey family. If you're from the area and know anything about the local St. Louis restaurant scene, you'll know that the Bailey group owns some of the best and most popular food destinations in the city; ranging from Bailey's Range—a burger and milkshake bar downtown to Small Batch—a restaurant that specializes in whiskeys and vegetarian fare, and a couple brunch spots in between. Recently they branched out into special event venues and own both Willow and their sister space Slate, both located on Locust in the heart of Downtown St. Louis.

Continue reading to see more of the shoot and to see all the amazing and talented vendors involved.

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Meet Tori, a Minimal and Mid-Century Modern Inspired Invitation Suite in the Leighwood Collection

This March I'm introducing you to all the suites that make up the newly launched Leighwood Collection, a catalog of semi-customizable wedding invitation templates. I launched the Collection with three beautifully crafted suites that can be word and color customized to your special day, tailor making each one to your unique wedding style. 

So far you've met Kingston—a timeless and modern wedding invitation suite, and Hayden—a carefree and bohemian inspired suite. Today I'm introducing you to the final suite in the Leighwood Collection—Tori

Tori is a minimal and mid-century modern inspired invitation suite that is a perfect fit for the stylish couple, or minimal, cozy gatherings. Keep reading to get your look inside the Tori suite—part of the Leighwood Collection and unlock your exclusive booking bonus. 

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Meet Hayden, a Carefree and Bohemian Invitation Suite in the Leighwood Collection

This March I'm introducing you to all the suites that make up the newly launched Leighwood Collection, a catalog of semi-customizable wedding invitation templates. I launched the Collection with three beautifully crafted suites that can be word and color customized to your special day, tailor making each one to your unique wedding style. 

Last week you met Kingston, a timeless and modern wedding invitation suite, perfect for minimal, classic, and chic affairs. Today I'm introducing you to the second suite in the Leighwood Collection—Hayden

Hayden is a handcrafted invitation suite that is a perfect fit for the bohemian couple, or outdoor gatherings. Keep reading to get your look inside the Hayden suite—part of the Leighwood Collection, see how it can be customized, and unlock your exclusive booking bonus. 

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Introducing the Leighwood Collection; Modern Loft Styled Shoot

It’s time to get your first look into the invitation suites that are part of the newly launched Leighwood Collection! I was lucky enough to be approached by Silvia of Snapdragon Studios to contribute to a local styled shoot and after hearing about the inspiration for the shoot (modern loft with lots of greenery), I had the perfect invitation suite in mind.

The shoot was such dream to work on, and took place in a minimal, modern loft event space in Downtown St. Louis (North13th) with white, exposed brick walls, dark concrete floors, and an abundance of natural light, you really couldn’t ask for a better location to host an intimate wedding reception or ceremony.

The team of vendors that Silvia put together for the shoot include some amazing talent from the St. Louis area, including photographer Jacoby from Jacoby Photo and Design. Her unique style of shooting and editing made this styled shoot stand out from anything I had ever seen before.

Keep reading to see more photos from the shoot and to get your first look at the new Leighwood Collection, a catalog of semi-customizable wedding invitation suites for couples who want the custom design experience, but is out of their budget.

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Brand Reveal: Amelia Hearne Photography

I’m so excited to share the behind the scenes of this new featured client work for Amelia Hearne Photography. If you love romantic florals, organic color palettes, and classic fonts, you’ll love this brand identity as much as I do.

Amelia approached me looking for clarity in her brand design. As a local family photographer specializing in natural light, fine art quality photography, she wanted her brand identity to reflect her vision for her brand, but wasn't sure how to get there. One important element was that she didn’t want her branding to overshadow her work but instead feel like it was one cohesive unit.

To see more of the design process and the final direction that we went with Amelia’s brand, continue reading for more.

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The Branding Process: Keeping your business cohesive with a brand style guide - Download your free template

Once you have a logo and launch your business, you may think that the “branding” process is over. Oh, friend, do I have news for you. It’s only just beginning. Creating a brand that people know and trust takes work to keep your visual presence streamlined and cohesive. The work doesn’t stop once you have a logo.

If you’ve DIY’d your initial visual identity and have a primary logo, you’re off to a great start! Now it’s time to add on in order to build a strong and recognizable business. As you build your brand identity, it’s important to have a style guide to help keep all of your visual decisions cohesive with your brand. Much like the mood board you created, your style guide helps to guide your ship on a straight course to ensure that you aren’t confusing your ideal client.

Today I’m breaking down the brand style guide on what you should be including in yours and including a download to the exact style guide I use for my clients.

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The Branding Process: Ready to hire a brand designer? Five questions your brand designer should be asking.

Are you ready to hire a designer for your business?

Maybe you decided that DIY-ing your brand wasn’t something that you weren’t ready to do, or maybe you’ve established a consistent enough revenue stream that you’re ready to invest in a full brand design for your business.

Whatever the case may be, hiring a designer to bring your vision to life is a big deal. Not only from a monetary investment, but also from an emotional investment. Especially for small business owners, their business is such an extension of themselves. Creative business owners pour their heart and soul into their business that it’s sometimes hard to hand over the reigns and trust someone to properly make your vision a reality.

Brand designers come in all shapes and sizes—from logo designers who work to create that singular mark to identify your business or full brand designers. When you’re ready to invest money into the look of your business, it’s important to do research on exactly what you’re looking for and how much you have to invest in your brand.

Here are five questions that your designer should be asking before you get to work.

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The Branding Process: So you want to DIY your logo design (Read these tips first)

So, you’ve got your idea for your business and have been busy working on a plan, defining your why, and narrowing down your ideal client. You’ve decided on what you’re going to offer and the products for your inventory. You’re so close to showing your hard work to the world.

But wait, you don’t have a logo.
 

At the beginning stages of your business, there are so many different areas you’re managing. And starting a business can get expensive, especially if you are a product based business. Having a visual representation for your business is important, but at the beginning you may not be ready to invest in a full brand identity design. I get it.

I understand how tight cash may be at the beginning stages of your business. You can’t make that full investment into hiring a brand designer and think a $15 pre-made logo is the best option for you.

I’m here to tell you to save that money for later and bootstrap your brand design yourself.

Rather than spending the money on a logo that isn’t exclusively yours, instead invest that time in DIYing your own logo and save for the future. You’ve already defined your why and created a mood board, so you have a visual and emotional idea about what you want your business to look like. Now it’s time to create something uniquely yours. Knowing a few smart tips about logo design will help you until you can invest in a full brand identity.

The first thing you should know when DIY-ing your brand is what makes a logo.

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