Posts in Design & Typography
Brand Reveal: Amelia Hearne Photography

I’m so excited to share the behind the scenes of this new featured client work for Amelia Hearne Photography. If you love romantic florals, organic color palettes, and classic fonts, you’ll love this brand identity as much as I do.

Amelia approached me looking for clarity in her brand design. As a local family photographer specializing in natural light, fine art quality photography, she wanted her brand identity to reflect her vision for her brand, but wasn't sure how to get there. One important element was that she didn’t want her branding to overshadow her work but instead feel like it was one cohesive unit.

To see more of the design process and the final direction that we went with Amelia’s brand, continue reading for more.

Read More
The Branding Process: So you want to DIY your logo design (Read these tips first)

So, you’ve got your idea for your business and have been busy working on a plan, defining your why, and narrowing down your ideal client. You’ve decided on what you’re going to offer and the products for your inventory. You’re so close to showing your hard work to the world.

But wait, you don’t have a logo.
 

At the beginning stages of your business, there are so many different areas you’re managing. And starting a business can get expensive, especially if you are a product based business. Having a visual representation for your business is important, but at the beginning you may not be ready to invest in a full brand identity design. I get it.

I understand how tight cash may be at the beginning stages of your business. You can’t make that full investment into hiring a brand designer and think a $15 pre-made logo is the best option for you.

I’m here to tell you to save that money for later and bootstrap your brand design yourself.

Rather than spending the money on a logo that isn’t exclusively yours, instead invest that time in DIYing your own logo and save for the future. You’ve already defined your why and created a mood board, so you have a visual and emotional idea about what you want your business to look like. Now it’s time to create something uniquely yours. Knowing a few smart tips about logo design will help you until you can invest in a full brand identity.

The first thing you should know when DIY-ing your brand is what makes a logo.

Read More
The Branding Process: Why a mood board is important to your business - Download your free template

So you’ve defined your “why” and your ideal client.

What next?

If you’re just getting started on building your brand, there are so many things that you are considering and working on all at once. You had a brilliant idea to take your side-project or hobby and turn it into a money making machine, but there are steps to take in order to get there. Unfortunately, it’s impossible to throw your goods and services out there on the internet and expect people to be knocking down your doors. It takes a lot of hard work, research, and trial and error.

Last week we took the time to define your why and lay the groundwork for a cohesive brand. This week, we’ll talk about how you can keep all of your brand visuals clean, cohesive, and all on the same page. In an age when consumers connect with brands on a deeper, dedicated level, you need to be sure you’re standing out and telling a story. Brands that can make those authentic, deeply rooted relationships with their buyers are more likely to be successful and see repeat business than those who have a scattered brand strategy.

Let me give you an example:

J and I are planning our next vacation and we’re looking into doing some camping. When I mentioned that we would need to get sleeping bags, J’s immediate response was, “What about Patagonia ones?” While Patagonia only just introduced sleeping bags to their lineup, my husband is a HUGE fan of their products, quality, and values, and feels it’s safe to assume—no reviews required—that this sleeping bag is the worth the price tag.

J and I both feel a deep connect with Patagonia because of the values that the company stands for—they’re champions for the environment, they work towards creating sustainable products, give back to communities, and they create a high quality product. These values are portrayed through their visual strategy and brand. And because of that, we feel loyal to that brand.

So whether you’re just starting out and hiring a brand designer isn’t high on your priority list, or you have a brand you love, but maybe struggle with the details, creating a mood board for your brand is important. A mood board will help keep your visuals consistent, keep you in tune with your ideal client and aesthetic, and… they’re just fun to make.

Read More