About the Project: Amelia approached me looking for clarity in her brand design. As a local family photographer specializing in natural light, fine art quality photography, she wanted her brand identity to reflect her vision for her brand, but wasn’t sure how to get there. Together we created a grouping of logos and a complete brand identity design that didn’t overshadow her work, but rather complemented it to it’s finest. With the use of classic, elegant typefaces and a neutral color palette, I was able to create a base to grow into a beautiful floral primary mark to be used on her website and marketing, and a more simple, vintage inspired floral illustration for her submarks. The clean typefaces created a beautiful standalone wordmark that showcases the brand as elegant and modern.