About the Project: Jasmine reached out to me when she was ready to give her editing business a facelift. Her old brand design didn’t reflect her true mission or connect with her ideal client. As we worked to the heart of her brand, I had never felt so in tune with one of my clients. As she was passionately describing her ideal client, I could see this vision for her brand in my head. As a female editor working with other female science-fiction and fantasy authors, she didn’t want to pander to their femininity by using colors that didn’t connect with them. I was tasked with creating a brand that married together natural elements with robots in space. After working through a few initial designs, the final result was a clean, geometrical play on the jasmine flower and a color palette of turquoise and gold.