I’m so excited to share the behind the scenes of this new featured client work for Amelia Hearne Photography. If you love romantic florals, organic color palettes, and classic fonts, you’ll love this brand identity as much as I do.
Amelia approached me looking for clarity in her brand design. As a local family photographer specializing in natural light, fine art quality photography, she wanted her brand identity to reflect her vision for her brand, but wasn’t sure how to get there. One important element was that she didn’t want her branding to overshadow her work but instead feel like it was one cohesive unit.
To see more of the design process and the final direction that we went with Amelia’s brand, continue reading for more.
It’s always so exciting to bring a new brand to life. When Caiti approached me about her new business adventure, I was so ready to jump on board. You see, Caiti had been working PR for some of my favorite restaurant owners in St. Louis and was getting ready to branch out from the corporate life to start her own PR and marketing firm, Jasper Paul PR and Marketing. With clients like Niche Food Group, Schlafly Beer, and Mike Randolph, I knew that this woman had a true passion for the St. Louis hospitality scene.
Together we collaborated to bring her new business to life. The story behind the Jasper Paul business name is heartfelt and reflects her “why” as a business owner. She wanted to pay homage to her two grandfathers—Jasper and Paul—who influenced her passion for food growing up. During our consultation, Caiti recalled memories from her Grandpa Paul’s farm of picking tomatoes and the feeling that it gave her. Immediately I had so many ideas on how to bring the visual side of her brand to life.
Below you can see the variations of the Jasper Paul marks as we worked through the design process before coming to the final marks.