How to handle unexpected postponements; free postponement notice for your guests

March 17, 2020

How to handle unexpected wedding postponements during COVID-19

Planning your wedding is supposed to be the things that dreams are made of. Choosing that magical venue, finding that perfect dress, surrounding yourself by family and friends. And most importantly, being able to celebrate your love, your unique story with your best friend and soulmate.

What you don’t plan for is the possibility of postponement, scaled back guest lists, or cancellations due to a global pandemic.

The current situation with the Coronavirus, or COVID-19, has caused a complete disruption to our normal every day lives. Businesses are encouraging employees to work from home or completely shut down, grocery stores look as though they’ve been looted, and people are hoarding toilet paper.

Most devastatingly, city and state governments are restricting non-essential gatherings for weeks on end. All this to help slow the spread of a new, unknown disease. It’s a necessary thing to do to help protect those most vulnerable until the medical professionals can get a handle on what this truly is.

That may mean that, as a couple, you’re facing a difficult decision with your wedding. If your special date falls within these timeframes, this week has been one of scrambling and deciding what to do next.

Postpone? Scale back? Cancel?

I’m here sharing a few tips to help you through this uncharted territory. Because if there’s one thing I can tell you, the wedding community is here to help you through this transition as much as we possibly can to help you from outright canceling your special day.

April 11, 2018

Free Download: Pop the question to your friends with these wedding party ask cards

What better way to celebrate #WeddingWednesday than with a beautiful and fun way to ask your closest friends to share in celebrating your special day with you?

Now that the high of getting proposed to has worn off a little bit (just kidding, it probably hasn’t!) it’s time to who it is that’s going to stand next to you as you get married. For some, that decision has been made way before the proposal even happened, but for others, it’s about nailing down the number that feels right. 

For some, it only makes sense to have eight or nine accompanying you down the aisle, especially if you have a large family with a lot of siblings, or your guest count is high. While for other, more intimate gatherings, having just your best friend by your side is all that you need. 

No matter what your style is, it’s always fun to drum up creative ways to pop the question to your friends. After all, while being part of your special day is an honor, it’s also a time and monetary investment for them, so why not share a little gift to show them how much they mean to you? 

Keep reading to download your free set of wedding party ask cards and some ideas on how you can make this proposal just as special as yours.

April 21, 2017

The Branding Process: Why a mood board is important to your business – Download your free template

So you’ve defined your “why” and your ideal client.

What next?

If you’re just getting started on building your brand, there are so many things that you are considering and working on all at once. You had a brilliant idea to take your side-project or hobby and turn it into a money making machine, but there are steps to take in order to get there. Unfortunately, it’s impossible to throw your goods and services out there on the internet and expect people to be knocking down your doors. It takes a lot of hard work, research, and trial and error.

Last week we took the time to define your why and lay the groundwork for a cohesive brand. This week, we’ll talk about how you can keep all of your brand visuals clean, cohesive, and all on the same page. In an age when consumers connect with brands on a deeper, dedicated level, you need to be sure you’re standing out and telling a story. Brands that can make those authentic, deeply rooted relationships with their buyers are more likely to be successful and see repeat business than those who have a scattered brand strategy.

Let me give you an example:

J and I are planning our next vacation and we’re looking into doing some camping. When I mentioned that we would need to get sleeping bags, J’s immediate response was, “What about Patagonia ones?” While Patagonia only just introduced sleeping bags to their lineup, my husband is a HUGE fan of their products, quality, and values, and feels it’s safe to assume—no reviews required—that this sleeping bag is the worth the price tag.

J and I both feel a deep connect with Patagonia because of the values that the company stands for—they’re champions for the environment, they work towards creating sustainable products, give back to communities, and they create a high quality product. These values are portrayed through their visual strategy and brand. And because of that, we feel loyal to that brand.

So whether you’re just starting out and hiring a brand designer isn’t high on your priority list, or you have a brand you love, but maybe struggle with the details, creating a mood board for your brand is important. A mood board will help keep your visuals consistent, keep you in tune with your ideal client and aesthetic, and… they’re just fun to make.

April 11, 2017

Defining Your Why: Why it’s important to get to the heart of your business

Are you a creative looking to springboard into business?
Are you already IN business but feel in a rut?

Let me ask you a question, have you taken a moment to really think about why you do what you do? What problem you want your business to solve? Have you thought about who your ideal client is? What they do?

As a creative business owner, there are so many things to consider as you’re getting started. Chances are you got to that point because there was a hobby, or a passion that you’re pursuing that you thought would be a great way to make a side (or hell, full-time) income. However, as creatives, most of us know nothing about what it takes to own and operate a business. There are so many things at the surface that seem obvious—think of a name, create your product, register a domain, find some way to keep track of your money, that’s it…right?

April 3, 2017

Reflecting on the first 90 days of 2017 & planning quarter two: Download your goal planning worksheets

Alright, who’s ready to check in on their 90-day goals?

Now that April is here, it’s time to take a moment to reflect on the first quarter of the year and see how those goals you set in January are coming along. As a business owner, it’s so important to check in to see how your business is doing. Through goal setting, you’re setting mindful milestones for you and your business to reach and through the act of writing it out, you’re affirming to the universe your intention to accomplish them.

No matter if you’re a small business owner or not, goal setting and checking in on those goals is an important part of self-growth. It could be as vague as “Going on a vacation a year,” or “Make my business profitable.” By starting with these vague goals, you can break down the steps on how you’ll get there. These steps become mini-goals, making your lofty, vague goals more defined and easier to achieve.

With quarter two getting underway, I’m taking a moment to check in on the goals that I wrote out in January and set my goals for quarter two with the help of my goal planning worksheets. I reflected on my yearly goals and adjusted them slightly since my business model has changed since I wrote them out. As my favorite ladies at Think Creative Collective always say, it’s all about “tweak and repeat.” Take a critical look at what worked and see how you can capitalize (repeat) to make that growth continue, and see what didn’t work and adjust (tweak) to make it work for your business, and even your life.

As I reflected on my quarter one goals, I realized that while I didn’t accomplish everything in the three areas of my life (work, self-growth, and at home), I did make huge strides towards my yearly goals. When I had initially set these goals at the beginning of the year, I was still planning on incorporating paper goods in my products. Since then I have totally shifted towards client based work through my custom wedding stationery and business branding, and have had to adjust my plans for wholesale and product launches.

Do you want to take a closer look at my quarter one goals and what I have planned for quarter two? Keep reading and download your own goal setting worksheets to plan out your quarter two and beyond.

March 1, 2017

Give your desktop a new look: March Calendar Tech Download

If you’re around the Midwest, you’ll know that the past few weeks this weather has been bananas. Last week it was almost 80. EIGHTY. In February. This winter has not felt like winter at all, and now that March is here, I’m feeling more and more ready for spring.  February usually feels like the longest […]